Talk: Art, Cinema, and Advertising
Venue: Major Murad Villa, Gezira Sporting Club – Zamalek
Join us for a thought-provoking talk exploring the dynamic interplay between three creative realms: visual art, cinema, and advertising. We’ll examine the shared aesthetic and conceptual foundations of these disciplines, and how the image has evolved into a dual-purpose medium—serving both artistic and functional roles.
The discussion will highlight how advertising draws inspiration from visual art in its use of composition, color, and symbolism, and how cinema transforms these same elements to build rich visual narratives. We will also reflect on how these three media shape contemporary visual awareness, influence public taste, and craft meaning in an age of speed and fleeting impressions.
Speakers:
- Reem Farid
Film editor and lecturer at the Higher Institute of Cinema. A graduate of the Editing Department (2005), Reem brings extensive experience in editing fiction films, documentaries, and television programs, alongside her academic work. - Murad Darwish
Egyptian visual artist and academic specializing in mural painting. He holds a BA (2008), an MA (2015), and a PhD (2023) in mural art from the Faculty of Fine Arts, Helwan University. He conducts workshops and lectures aimed at developing students’ artistic skills and helping them find their unique voice. - Manal El-Gendy
A seasoned Egyptian director and member of the Egyptian Syndicate of Cinematic Professions. With over a decade in the advertising industry, Manal began as an executive producer in ad agencies before transitioning to directing, where she developed a distinctive visual storytelling style.
For reservations and more information, please contact us via WhatsApp:
01080222202